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The Total Economic Impact™ Of Astute Bot

Forrester Study

Astute (now part of Emplifi) commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study that examines the potential return on investment (ROI) businesses may realize by adding Astute Bot (now Emplifi Bot) to their contact center.

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed a women’s accessories retailer with eCommerce sales volume of $80 million.

Here's an overview of what results they were able to achieve:
  • 301% Return On Investment
  • $599,000 Net Present Value
  • 16% Contact Deflection Rate
  • $219,000 New Sales Driven
  • 89% Customer Satisfaction Rating Up From 83%

Learn how the retailer was able to achieve these cost savings and business benefits. Download the study for an in-depth look at the impact of Astute Bot (now Emplifi Bot).

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