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The Forrester Wave™: Social Suites, Q3 2021

Emplifi, formerly Socialbakers, impresses with a streamlined user interface and unified social suite


Emplifi (formerly Socialbakers) has been named a Strong Performer for its Social Marketing Cloud. This report evaluates the “nine most significant” social suites based on three primary categories — current offering, strategy, and market presence — to help marketers select the right provider for their needs.

Forrester, a world-renowned research firm, states that Emplifi “delivers primarily social marketing and analytics in a clean UI”, and also highlights Emplifi’s ability to execute on its product map for Social Marketing Cloud, and states how it is “setting in motion a three pronged vision of social marketing, care, and commerce within a customer experience cloud.”


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