Social commerce is revolutionizing the online shopping experience. While brands have been promoting products and services on social media for over a decade, social commerce centralizes the entire shopping experience, from discovery and research all the way to purchase and support, within the social media experience — instead of sending customers to e-commerce-driven websites.
Social commerce will one day contribute as much to most companies’ online revenue as their main websites do. So what can brands do to quickly achieve the full potential of social commerce?
In partnership with Jay Baer, Founder of Convince & Convert, this guide dives into six of the steps every brand must take to prepare their organization, and set their social commerce efforts up for success from the start.
Key takeaways:
Among all the opportunities facing brands today, social commerce may offer the best option for growth. It's projected to grow 28% per year for the next five years1.
It is predicted that every social media platform will offer comprehensive commerce functionality by the end of 2022, and more will adopt fully integrated purchases.
Brands must prepare for three key operational challenges: inventory management, inventory optimization, and performing analysis across platforms.
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1 Forrester Consulting study, commissioned by Emplifi - Cashing in on Social Commerce
