Changing customer demands, economic uncertainty, an ever-evolving social media landscape — social marketers face many challenges today that stand in the way of success. These challenges require them to adapt quickly — and invest in the tools that will allow them to do that.
This commissioned Forrester Consulting study conducted on behalf of Emplifi will help you to better understand what social marketers are prioritizing to tackle those challenges, and what they are looking for in a marketing platform to help them do so — while being conscious of shifting budget priorities along the way.
Based on findings from a survey of 154 marketing leaders, get the latest insights to help power your marketing strategy toward success in 2023.
Fill out the form to get your copy of the study today!
Key highlights from the study:
73% feel that changing customer demands has been the most challenging market factor impacting their success.
Respondents are prioritizing their budgets toward social/digital advertising tools and social media marketing platforms (76% and 66%, respectively).
Growth and customer marketing professionals are by far the most actively demanded and recruited roles by marketing leadership.