In unique times like these, it is critical for all brands to pay close attention to the latest social media and CX trends to make informed marketing decisions and drive the most engagement from audiences using the right content at the right time in their customer journey.
Emplifi’s State of Social Media and CX report looks at the latest Emplifi data to unearth key insights in paid and organic social media to help guide digital marketers in the months ahead, and also to provide food for thought to help brands deliver the most engaging social experiences.
Key insights from our Q2 2021 report include:
Global social media ad spend on Facebook and Instagram has increased 50% year-over-year.
Live video was the most engaging (yet underutilized) post type on Facebook in Q2 2021.
Of all the industries examined in the report, Telecom brands are responding the quickest to incoming questions and comments on social media.
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