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Sports vs. Esports: Social Media Industry Report 2020

Socialbakers (now Emplifi) collaborated with one of the world’s largest esports organizations, G2 Esports, to uncover significant social media data from the sports and esports industry during COVID-19.

The sports industry has never experienced a global pandemic like this before. Around the world, major professional leagues canceled all games completely, leaving sports clubs and professional athletes on the sidelines and marketers with massive ad losses.

As sports fans are eager to find a new entertainment outlet — most find themselves attracted to esports and online gaming.

Find out more about the drastic social media changes in the sports industry and discover new emerging social media trends in the esports and online gaming world. Get detailed social media data comparisons for the volume of posts, community growths, audience sentiment analysis, and much more.

Note: This report was originally published on Any statistics or statements included in this report were current at the time of original publication.

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