As today’s consumers research and shop, they’re interested in learning what other customers like them think of the brands and products they're interested in, whether through user-generated content (UGC), ratings and reviews, influencers, or sometimes, other brands they follow.
According to industry research, 47% of consumers say they’re frustrated by irrelevant content and offers, and another 70% believe those promotions don’t align with their interests. Despite that, in 2023, brand investment in content soared by 69%. That’s why modern brands have learned to utilize social proof across their marketing strategies.
Download this must-have guide to discover how to plan and structure your strategy with a UGC platform, where to source and deploy your social proof across all marketing channels, and take inspiration from brands that use UGC to grow their social communities and boost conversions.
